Reducing fraud and friction in consumer experiences
As regulatory oversight to stop financial fraud rises, friction from identity and credit checks during customer onboarding is resulting in abandoned shopping carts. Consumers expect simple, fast, convenient onboarding.
The situation is forcing business-to-consumer (B2C) companies to rethink their customer journeys. Companies need protections that yield fast, accurate, low-friction and invisible checks. At the same time, consumers want to know their identities and transactions are secure.
Additionally, businesses have implemented “guest check-out” facilities which reduce friction completely at the expense of not knowing who the end consumer is and introducing a higher potential for returns fraud.
View this webinar to:
- Understand the challenges consumer brands face today, specifically friction generated by fraud detection in EMEA.
- Explore steps and technologies organizations are using to help resolve friction-related challenges.
- Build Continuous Trust™ while ensuring a seamless customer experience