Trust Alliance
A network of global digital trust leaders dedicated to sharing insights and best practices for building and maintaining customer and stakeholder trust
Trust matters
Digital trust is one of the most important issues organizations face. Once trust is lost, it can be very hard to regain. Through the Trust Alliance, leading experts share their perspectives and recommendations on how organizations can build and maintain trust with their customers and others.
Meet the Trust Alliance
Shinesa Cambric
Shinesa Cambric, a cybersecurity leader, best-selling author, and startup advisor. Cambric serves on the advisory board of Stack Identity, is a certification content advisor for Computing Technology Industry Association (CompTIA) and leads a team at Microsoft focused on designing innovative solutions for global organizations to identify, detect, protect, and respond to emerging threats against digital identities
Shinesa Cambric
Dan Lee
A former aerospace engineer and builder of tailored business intelligence software at Fortune 100 companies, Dan is working on the first comprehensive and holistic consumer identity layer of the internet. As a product lead and fraud expert at Persona, he leads the development of a comprehensive suite of verification products.
Dan Lee
Michael Woodson
A cybersecurity executive who began his career at Digital Equipment Corporation, Michael has led transformative security initiatives and developed robust cybersecurity programs at Sonesta Hotels, Massachusetts Bay Transportation Authority (MBTA) and Infosys. He lectures at Northeastern University on Information Security Management and Network Security.
Michael Woodson
Guillaume Bourcy
Founder of Oofty, a pioneering mobile identity consulting firm, a majority stake in which was later acquired by Global Telco Consult (GTC), Guillaume is a leader in telecommunication consulting. He has spearheaded business development, product, and data science teams at companies that serve tech giants and Fortune 500 companies.
Guillaume Bourcy
Michael Habermann
As Senior Director of Operations for B2C e-commerce fulfillment solution provider Radial Payment Solutions, Michael has more than 25 years of experience leading teams that manage digital payments, fraud protection, digital identity, and chargeback processes.
Michael Habermann
The currency of business: How experts gain and maintain digital trust
IDC and digital trust experts share best practices on earning and maintaining trust, no matter what the world throws at your organization. Topics include:
- Growing digital economy: more than 5 billion users conduct their lives online
- Growing risk of fraud: more than $8 trillion in annual, global damages
- How trust is the common denominator
Digital trust recommendations
The number one way to break trust is forgetting the human element. Lacking empathy influences the way you build products, so think about accessibility within your projects, think about the experience that humans on the other end are going to have. If they have a terrible experience, more than likely they’re not going to trust coming back to your products again and again.”
Shinesa Cambric
Cybersecurity leader, author, and startup advisor
Dan Lee
Product lead and fraud expert at Persona
Michael Woodson
Cybersecurity executive and university lecturer
Guillaume Bourcy
Mobile digital identity firm founder and telcom expert
Michael Habermann
Radial Payment Solutions
Continuous Trust™ Authority
An initiative designed to help make the digital world a safer place, every day. The Telesign Continuous Trust™ Authority is your intelligence source for how to build and maintain trust, while reducing fraud in the digital economy.