Talabat is an online food delivery service that operates in the Middle East. They deliver a wide range of cuisines for their customers that are looking for a convenient meal.
Talabat had a problem
Talabat faced a two-prong issue with regards to their users. First, they needed to reduce fraudulent accounts, but in doing so they couldn’t make their registration so complicated that new users gave up half way through. Furthermore, the original vendor they were working with to fix these issues was routinely coming up short.
Telesign had a fix
Telesign implemented two factor SMS authentication for Talabat which simultaneously fixed both of their problems. First Talabat now knew that all their sign ups were linked to a valid phone number. This decreased fraud and also helped out on deliveries. No longer was a Talabat driver spending half of his day knocking on a door that would never open. Second, with Telesign’s SMS API, these SMS messages were coming to customers lightning quick, new customers weren’t abandoning the sign-up verification process due to text latency issues.
Happily ever after
Talabat is now reporting reduced fraud and fewer headaches. Furthermore, their users can feel safer because their accounts are far less likely to become compromised. Talabat is now in possession of more accurate customer info and their delivery process has become more efficient. These factors add up to increased user engagement, higher satisfaction rates and of course a healthier bottom line for Talabat.
With Telesign’s SMS APls, we’re effectively authenticating users without impacting registration conversions and we now have accurate, reachable and verified phone numbers for effective on- going customer communications – this is a huge advantage for us. – Head of Product, Talabat
We all get hungry sometimes and now Talabat can deliver on that tasty promise with enhanced peace of mind.
